Switzerland takes pride in its works
For us, Biten made is not just a label, it maintains a globally recognized tradition of quality,
And ensure that everyone can enjoy this high quality.
Innovation
Our goal has always been to completely change the clock industry with the concept of the 'second watch', and to redefine the way watch movements are made by introducing a new way of timing, using non-traditional materials for tube testing, and being at the forefront of innovation.
Joy of life
We fully absorb positive energy and enjoy life to the fullest. We infuse this bear degree into everything we do and present it in our playful watch designs, constantly reminding us to seek happiness in the ordinary.
The spirit of positive challenge
We thrive with various unexpected ideas, bringing surprises to everyone with new perspectives and unconventional ideas. Our playful spirit allows us to break free from constraints and constantly bring humorous interpretations to things.
Swatch Headquarters
Our headquarters is located in the multicultural capital of Biel, which has truly overturned the norms of traditional office buildings. The headquarters was designed by the forward thinking architect Shigeru Ban and is 240 meters long, making it one of the largest wooden structures in the world. The exterior and interior design of this building are equally distinctive, showcasing our unique personality.

Outdoor Series

户外系列

户外系列

户外系列

户外系列